We talk a lot about the 14-day build timeline. Clients are sometimes skeptical — not because they doubt our capabilities, but because their previous agency experiences have conditioned them to expect timelines measured in months.
Here's the exact process, day by day, with no mystification.
Before Day 1: Onboarding
After a project is confirmed and deposit received, we send a short onboarding questionnaire. We need: brand assets (logo, colors, fonts if you have them), key messages you want to communicate, your top three competitors (for research), and any existing content you want to carry forward.
This takes most clients 1-2 hours to complete.
Days 1-2: Architecture and Setup
Day 1 morning: Kickoff call (30-45 minutes). We align on goals, review the onboarding materials, and confirm the page structure.
Day 1 afternoon: Project setup. GitHub repo created, Next.js scaffold initialized, Vercel deployment connected, design system applied. By end of day the staging environment is live with the base design.
Day 2: Site architecture finalized. Page hierarchy, navigation structure, content requirements for each page documented.
Days 3-5: Homepage and Core Pages
Day 3-4: Homepage built. This is the most complex page — hero section, services overview, social proof, how it works, CTA sections. We use Claude to generate the initial code structure and content drafts, then refine.
Day 5: Client review #1. The client sees the homepage on staging and provides feedback. We want real reactions, not polished opinions.
Days 6-9: Interior Pages
Days 6-8: The remaining 9 pages built in sequence. About, Services (individual pages for each offering), Contact with intake form, Blog index. Content AI-drafted and refined for each page.
Day 9: All pages connected. Navigation working. Forms tested. Internal linking structure in place.
Days 10-12: QA and Optimization
Day 10: Mobile QA. Every page tested on multiple device sizes. Any layout issues resolved.
Day 11: Performance optimization. Images optimized, load time validated (target: under 1 second). SEO metadata on every page, schema markup, sitemap generated.
Day 12: Client review #2. Full site walkthrough on staging. Final content adjustments.
Days 13-14: Launch
Day 13: DNS configuration. Domain pointed to Vercel. SSL certificate provisioned. Google Search Console connected. Google Analytics connected.
Day 14: Launch confirmation. Site tested on live domain. Launch announcement sent to client.
Why This Works
The 14-day timeline is achievable because we've eliminated the waste in the traditional process. No handoffs between teams. No waiting for creative briefs to be approved before development starts. No revision cycles that spiral because expectations weren't aligned upfront.
One person, the right tools, a refined process. The output is consistently better than what a three-person team produces in three months using the traditional approach.
