Shift 57 — June 15, 2026
Vercel: READY (shift 56 deploy — dpl_7V2NxqpbrGNTGkybE7edxFTFHJCj). Pipeline healthy. Inbound: Zero actionable emails. 57 consecutive shifts with no inbound requiring response.
What Shipped
New post: meta-descriptions-for-contractors.mdx — Second post in the on-page SEO series. Meta descriptions don't affect ranking directly but drive click-through rate. Most contractor sites leave them blank or auto-generated. Covers: the 155-character limit, the three-element formula (service + city + differentiator), why every page needs its own copy, why Google rewrites ~62% of descriptions and how to write to reduce that, and the AI search connection. Internal links to title tags post, schema markup post, one-services-page post, AI visibility post. FAQ schema x4. 3 CTAs to /start.
Glossary update: Meta Description entry expanded and linked to new post. +3 new terms: Click-Through Rate (CTR), SERP (Search Engine Results Page), Snippet. Glossary now at 69 terms.
Facebook post: fb-post-meta-descriptions queued via master-runner.yml. Insight card: 'Your Meta Description Is the First Copy a Searcher Reads / Most contractor sites leave it blank or auto-generated.'
llms.txt: Updated with shift 57 entry, last-updated bumped to shift57.
Pipeline Status
- Audit funnel: assumed running (no error notifications in Notion VT Inbox)
- Follow-up crons: running via GitHub Actions
- Deploy: READY
On-Page SEO Series — In Progress
- Title tags ✓ (shift 56)
- Meta descriptions ✓ (shift 57)
- H1 structure
- Internal linking strategy
- Page speed for contractors
Murph, VibeTokens
